top of page
Speaker Grill.jpeg

SALES MASTERY

FOCUSED ON SALES FOR OWNERS & MANAGERS

ROOM: DELTA B & C

SESSION 1

Small Touches. Bigger Tickets. Sell Like a Pro

Friday 8:00am - 9:15am  |  Saturday 8:00am - 9:15am

INSTRUCTOR: DAN BOWMAN

COURSE DESCRIPTION

Many shops hesitate to offer cosmetic add-ons. Common concerns include extended install time, uncertainty around customer willingness to pay, and a lack of confidence in how to price these enhancements. Owners worry about lost technician efficiency, while sales teams question their ability to clearly communicate and deliver the vision.

​

This course focuses on the small, intentional details that make a vehicle feel personal to the end user. Consider programs like BMW Individual or Porsche Sonderwunsch—neither completely reimagines the vehicle. Instead, they elevate it through thoughtful personalization. There is a far broader market for this level of refinement than for extreme, coachbuilt or ultra-exclusive builds, and that distinction matters when building a profitable, repeatable business model.

​

The OEM+ movement continues to gain momentum as consumers gravitate toward subtle enhancements that feel intentional, refined, and purpose-built. These “just right” touches allow clients to connect emotionally with their vehicles while staying within a recognizable factory design language.

​When a customer opts into enhanced techniques and premium materials, they effectively qualify themselves for higher-tier solutions throughout the build. Leveraging vehicle-specific components and systems such as FabKit enables shops to increase both revenue and efficiency while still engaging the creative process. These methods translate naturally into deeper custom work, strengthening technician confidence and giving sales teams a clearer path to higher-value conversations.

​

One of the strongest advantages of this approach is accessibility. Shops can achieve impressive results without massive investments in tooling, service contracts, or steep learning curves. With a small laser, one or two 3D printers, and the right assets and training from Mobile Solutions, teams can deliver high-impact personalization that scales.

WHAT YOU'LL LEARN:

  • How to identify and sell profitable OEM+ cosmetic upgrades without killing workflow

  • Pricing strategies for add-on personalization that customers happily say yes to

  • Using vehicle-specific solutions like FabKit to increase efficiency and consistency

  • How small cosmetic touches unlock larger custom opportunities

  • Ways to align tech capability and sales confidence for higher-value tickets

SESSION 2

Want to Ensure Long-Term Success? Create a Business Model That Attracts Better Clients.

Friday 9:30am - 10:45am  |  Saturday 9:30am - 10:45am

INSTRUCTOR: MARK MILLER

COURSE DESCRIPTION

Are you truly attracting the kind of clients who fuel long-term success?

​

Not just buyers… but clients who value craftsmanship, respect the process, and are willing to pay more for a premium buying experience—because they understand what “done right” really means.

​

In this session, we’ll break down how your company is currently being perceived—and the key shifts required to increase profitability, improve client loyalty, and build a business model that allows you to do more with less stress (and less chaos).

​

This isn’t theory. It’s real-world positioning, category strategy, and simple operational adjustments that create higher average tickets, better customers, and a healthier business long-term.

WHO IS THIS CLASS FOR:

Your Brand Perception in the Marketplace

  • What the public thinks you are: high-end, mid-tier, budget, or “whoever is cheapest”

  • Why perception determines price long before the first conversation

  • The difference between being well known and being well positioned

Your Brand Perception Through Marketing

  • How your website, social content, photos, messaging, and reviews may be attracting the wrong buyer

  • The marketing mistakes that accidentally invite price shoppers

  • How to create content that filters out “cheap clients” before they ever call

Your Brand Perception When Clients Visit Your Facility

  • Facility presentation, workflow, team communication, and professionalism

  • Why the client experience is often the real deciding factor—not the product

  • Small changes that elevate trust, authority, and buyer confidence

Retraining Your Own Market Beliefs

  • Why many shops stay stuck: they believe “nobody will pay more”

  • Shifting from “selling products” to “selling value + outcomes”

  • Breaking away from price-based competition

Raising Your Average Ticket (Without More Work)

  • Improving packaging and offering structures

  • Upsell strategies that don’t feel salesy

  • Creating premium bundles that increase ticket size naturally

Category Strategy: What to Exit, What to Enter

  • How certain categories attract low quality customers and kill profitability

  • Identifying high-margin, premium-friendly categories

  • Knowing when to say no so you can scale faster

  • Shop owners and managers who want higher profitability 

  • Businesses tired of chasing low-budget customers

  • Any shop ready to attract premium clients, increase ticket size, and elevate their brand

WHAT YOU'LL LEARN:

SESSION 3

High-Performance System Design

Friday 11:00am - 12:15am  |  Saturday 11:00am - 12:15am

INSTRUCTOR: NICK AKIN

COURSE DESCRIPTION

Take deeper dive into the real-world decisions that separate an average sound system from a premium one  and a basic ticket from a high-dollar build.

​

This session builds on the fundamentals of system design and takes attendees into advanced planning and sales strategy using proven workflows for designing systems that sound better, install cleaner, and sell faster. We’ll break down the relationship between budget, performance, speaker placement, processing, power, and installation detail, and how those choices directly impact the final result.

​

You’ll learn why “simple systems” often outperform complex builds, how to avoid design traps that create tuning headaches and callbacks, and how to confidently recommend (and sell) higher-tier gear without sounding pushy. We’ll use multiple real vehicle examples and system layouts, ranging from production-friendly upgrades to high-end custom systems, so you can apply the approach immediately in your shop.

Price vs Sound: Where the Money Actually Matters

  • What upgrades create the biggest audible improvement

  • When “more gear” does not equal better sound

  • How to allocate budget for maximum ROI

​

Why Simple Systems Always Win

  • The common design mistakes that make systems complicated

  • How to design systems that are easy to tune and repeatable

  • Reducing install variables that create problems during delivery

​

Vehicle Examples + System Layout Strategy

  • System design approach by vehicle type:

    • Trucks / SUVs / sedans

    • EVs + modern factory amplified systems

    • Sports cars / limited space layouts

  • Speaker placement strategies that avoid poor staging and harshness

​

Production High-End vs True High-End

  • What defines “production high-end”

  • What steps change when moving into true high-end builds

  • Design differences in:

    • amplification strategy

    • DSP routing

    • speaker selection

    • enclosure / install technique

    • sound treatment priorities

​

How to Sell More Expensive Gear (Without Being Salesy)

  • How to anchor the client in outcomes, not specs

  • How to justify price with design logic and performance value

  • How to connect higher-tier equipment to:

    • reliability

    • detail + realism

    • reduction in distortion

    • better staging and tonal balance

  • Building a package that increases ticket total while increasing satisfaction

WHAT YOU'LL LEARN:

bottom of page