COURSE DESCRIPTION

Many shops hesitate to offer cosmetic add-ons. Common concerns include extended install time, uncertainty around customer willingness to pay, and a lack of confidence in how to price these enhancements. Owners worry about lost technician efficiency, while sales teams question their ability to clearly communicate and deliver the vision.

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This course focuses on the small, intentional details that make a vehicle feel personal to the end user. Consider programs like BMW Individual or Porsche Sonderwunsch—neither completely reimagines the vehicle. Instead, they elevate it through thoughtful personalization. There is a far broader market for this level of refinement than for extreme, coachbuilt or ultra-exclusive builds, and that distinction matters when building a profitable, repeatable business model.

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The OEM+ movement continues to gain momentum as consumers gravitate toward subtle enhancements that feel intentional, refined, and purpose-built. These “just right” touches allow clients to connect emotionally with their vehicles while staying within a recognizable factory design language.

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When a customer opts into enhanced techniques and premium materials, they effectively qualify themselves for higher-tier solutions throughout the build. Leveraging vehicle-specific components and systems such as FabKit enables shops to increase both revenue and efficiency while still engaging the creative process. These methods translate naturally into deeper custom work, strengthening technician confidence and giving sales teams a clearer path to higher-value conversations.

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One of the strongest advantages of this approach is accessibility. Shops can achieve impressive results without massive investments in tooling, service contracts, or steep learning curves. With a small laser, one or two 3D printers, and the right assets and training from Mobile Solutions, teams can deliver high-impact personalization that scales.