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NEXT - LEVEL  OWNER

FOCUSED ON BUSINESS FOR OWNERS & MANAGERS

SESSION 1

Blueprint for Success: Proven Strategies for Attracting and Retaining Customers and Employees  

COURSE DESCRIPTION

Join our hosts as they share their proven practical strategies for attracting and keeping their most valuable assets: customers and employees. This step-by-step blueprint covers everything from making a strong first impression through branding and marketing, to building lasting loyalty, and strong company culture. 

 

This isn’t just theory. You will leave with practical, actionable, and proven ideas you can immediately implement to deliver an excellent customer and employee experience. 

SESSION 2

Luxury Marketing

COURSE DESCRIPTION

Learn about creating demand in the exotic sports and luxury automotive market segment. From client acquisition to the retention of these clients, something far different than traditional marketing strategies is necessary. Mark will present important elements required in building a fruitful relationship within this sector of the automotive world. These business development ideas and tips can launch your specialty business into a new stratosphere of high net-worth clientele and exceptional profitability.

WHAT YOU'LL LEARN

  • Strategies for Accessing the High-End Market: Learn proven techniques to enter and thrive in the exclusive world of exotic sports and luxury automotive sales.

  • Client Acquisition and Retention: Discover effective methods for attracting high-net-worth clients and retaining their loyalty over the long term.

  • Building Strong Client Relationships: Gain insights into building solid, trust-based relationships with your clients, ensuring repeat business and referrals.

SESSION 3

Transform Your Store on a Budget

COURSE DESCRIPTION

Explore Real-Life Success with Custom Sounds & Tint in this seminar. Learn how this thriving business maximized growth and efficiency by implementing smart, cost-effective methods that can be applied to businesses of all sizes.

WHAT YOU'LL LEARN

  • Gain access to a comprehensive list of materials and equipment that deliver the most value for your investment.

  • Discover ways to repurpose or upgrade existing assets without overspending.

  • Understand the cost-effectiveness of targeted renovations, such as lighting, display shelving, and layout optimizations.

  • Understand how to align store improvements with long-term growth strategies, ensuring consistent branding and operational efficiency.

  • This seminar is ideal for small business owners, retail managers, and entrepreneurs looking to achieve a polished, professional storefront on a limited budget. You’ll walk away with actionable insights, ready-to-use resources, and the inspiration to make transformative changes in your store that drive success.

SESSION 4

Is Your Install Department REALLY Profitable?

COURSE DESCRIPTION

Today, most shops install over 90% of the equipment they sell, making the installation department crucial to overall profitability. In this course, we’ll differentiate between profit dollars and profit percentages. Would you rather earn $250 per hour in profit or $90 per hour? We’ll also discuss how much profit per technician you need to break even and why labor-only jobs can result in a net loss—along with some exceptions to this rule.

WHAT YOU'LL LEARN

  • Hourly Billing Isn’t the Full Picture: Charging $120+ per hour doesn't necessarily equate to profitability.

  • Profit Dollars vs. Profit Percentage: Understand the difference between making profit dollars (actual cash) and profit margins (percentage of sale).

  • Product Profit Comparison: Learn how different types of installations (e.g., components vs. truck bed covers) yield different profit per hour.

  • Break-Even Profit per Technician: Discover the total profit needed per technician to cover costs and avoid losses.

  • Labor-Only Jobs Can Be a Loss: Understand why labor-only jobs may not be profitable and explore exceptions to this rule.

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