Uniden
Wednesday, March 11th
1:00pm - 4:00pm
Conference Theater
If you are serious about growing the radar and laser defense category…
This is the event you do not want to miss.
Refreshments served at 12:30 PM.
Join us for the first-ever Uniden Day at Mastertech Expo 2026, bringing together industry leaders, product developers, specialty dealers, and marketing experts to focus on how to sell, install, and grow the premium radar and laser defense category.
Who and What
Meet Juan Gonzalez, President, and Kamie Eckert, Chief Sales & Marketing Officer of Uniden
Hear the story behind Uniden, its culture, and the strategic vision shaping the brand’s future.
Meet Tony Kainuma, Radar Product Development Manager of Uniden
Gain insight into how modern speed enforcement technology works, and how Uniden’s proprietary technologies are designed to protect drivers against these evolving threats.
The Business of Radar & Laser Defense
Larry Penn and the MSC team will discuss how to successfully sell and install custom radar and laser defense systems, including marketing strategies and dealer support designed to grow this category profitably.
Real-World Dealer Success
Mark Miller, President of Westminster Speed and Sound, will share why speed trap protection is a critical category for his business and offer practical tips and lessons learned along the way.
Enthusiast Marketing That Works
Vu Nguyen, Executive Director, and Ilko Nechev, Advertising Director of the Porsche Club of America, will discuss how MSC and Uniden work with PCA, and how you can effectively market your store to local Porsche enthusiasts through your PCA chapter.
After the Presentations
Stick around after the sessions for one-on-one conversations, questions, and informal discussions with this talented team.
If you’re serious about the radar and laser business, this is the room to be in.
We are excited to see you there.
