THE BUSINESS OF SMALL BUSINESS
Session 1: Business Development 101
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 7:30am-8:50am
Second Group: Tuesday March 8, 2022 – 7:30am-8:50am
Total Time: 80 Minutes
Description:
Do you every say the words “We don’t see those types of cars and/or clients here”. Is your store the “expected” 12V retail store? Join Larry Penn, President of MSC and its Proof-of-Concept Specialty Retail facility, as he explains their path to success in creating demand for their offerings from the exotic sport and luxury automotive market segment. On top of client acquisition, Larry will discuss the aspects of their business that aids in the retention of these clients and how this differs from traditional marketing strategies.
Larry will be joined by Miguel Calderoni, Sales Manager for Grand Touring Calgary, exclusive representative for the Lamborghini, Rolls Royce, Bentley, Aston Martin, Lotus, Bugatti, Koenigsegg, Pininfarina, and Rimac brands. Miguel will discuss the important elements required in building a fruitful relationship within this sector of the automotive world.
If you are looking for that “Extra Degree” this is a course that will help you separate yourself and become the “UnExpected”.
Topics Covered:
• Business Development
• Effectively Managing Projects
• Pro Tips
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 7:30am-8:50am
Second Group: Tuesday March 8, 2022 – 7:30am-8:50am
Total Time: 80 Minutes
Description:
Do you every say the words “We don’t see those types of cars and/or clients here”. Is your store the “expected” 12V retail store? Join Larry Penn, President of MSC and its Proof-of-Concept Specialty Retail facility, as he explains their path to success in creating demand for their offerings from the exotic sport and luxury automotive market segment. On top of client acquisition, Larry will discuss the aspects of their business that aids in the retention of these clients and how this differs from traditional marketing strategies.
Larry will be joined by Miguel Calderoni, Sales Manager for Grand Touring Calgary, exclusive representative for the Lamborghini, Rolls Royce, Bentley, Aston Martin, Lotus, Bugatti, Koenigsegg, Pininfarina, and Rimac brands. Miguel will discuss the important elements required in building a fruitful relationship within this sector of the automotive world.
If you are looking for that “Extra Degree” this is a course that will help you separate yourself and become the “UnExpected”.
Topics Covered:
• Business Development
• Effectively Managing Projects
• Pro Tips
Session 2: Business Development 202
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 9:10am-10:40am
Second Group: Tuesday March 8, 2022 – 9:10am-10:40am
Total Time: 80 Minutes
Description:
Course description TBD.
Topics Covered:
• Seizing Opportunity
• Branding Your Business
• Selling Expertise
• Pro Tips
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 9:10am-10:40am
Second Group: Tuesday March 8, 2022 – 9:10am-10:40am
Total Time: 80 Minutes
Description:
Course description TBD.
Topics Covered:
• Seizing Opportunity
• Branding Your Business
• Selling Expertise
• Pro Tips
Session 3: Business Development 303
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 11:00am-12:20pm
Second Group: Tuesday March 8, 2022 – 11:00am-12:20pm
Total Time: 80 Minutes
Description:
This exciting business-focused session provides an in-depth look at inspiring ideas to increase your aftermarket automotive services business in a financially sustainable and responsible way. During this engaging 80 minute session, the presenters explore future 12 volt and aftermarket automotive industry trends that parallel other, well-performing industries. The session incorporates the need for adding process-driven fuel to your specialty skills that include elements customers immediately identify have value. From efficient project management, navigating the need for clean and efficient work spaces to the way consumers react to in-person shopping exchanges, this session helps business owners and managers focus on what enhancements you can implement right away to add profitable specialty services dollars on bottom line.
Topics Covered:
• Deep Dive on Labor Valuations
• The Business Balance Sheet
• Top 5 Revenue Generation Techniques
• Efficient and Profitable Work Spaces
• Be Prepared for Future Business
LUNCH and Exhibit Floor follows Session 3 – Main Hall
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 11:00am-12:20pm
Second Group: Tuesday March 8, 2022 – 11:00am-12:20pm
Total Time: 80 Minutes
Description:
This exciting business-focused session provides an in-depth look at inspiring ideas to increase your aftermarket automotive services business in a financially sustainable and responsible way. During this engaging 80 minute session, the presenters explore future 12 volt and aftermarket automotive industry trends that parallel other, well-performing industries. The session incorporates the need for adding process-driven fuel to your specialty skills that include elements customers immediately identify have value. From efficient project management, navigating the need for clean and efficient work spaces to the way consumers react to in-person shopping exchanges, this session helps business owners and managers focus on what enhancements you can implement right away to add profitable specialty services dollars on bottom line.
Topics Covered:
• Deep Dive on Labor Valuations
• The Business Balance Sheet
• Top 5 Revenue Generation Techniques
• Efficient and Profitable Work Spaces
• Be Prepared for Future Business
LUNCH and Exhibit Floor follows Session 3 – Main Hall
Session 4: Business Development 404
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 4:30pm-6:00pm
Second Group: Wednesday March 9, 2022 – 7:30am-8:50am (next morning)
Total Time: 90 Minutes
Description:
Creating and nurturing a productive culture within an automotive-centric company organization is critical to the business’ success. Just because it’s your passion doesn’t mean treating it like a hobby. Communication, establishing quality-of-work standards for installation, refining a consistency of sales and client service processes and taking advantage of technology allowing the business to scale are all part of developing a blueprint of success. Company culture is key to executing that blueprint.
In this session, attendees learn real-world examples of culture-enhancing implementations in every aspect of the automotive-centric business, whether sales, technical (doing the ‘work’), attracting new employees or motivating and rewarding existing successful staff members. After the other business courses in this track cover the proof-of-concept, marketing, framing your business value proposition and customer acquisition, think of this session as the ongoing methodology to ensure long-term, measured success. Keep clients coming back and keep employees guided, productive and unlikely to leave you!
Topics Covered:
• Leadership by example
• Creating a culture within your organization
• Attracting great employees to your business
• Internal communication – Keys to working smarter
• Effective sales and production meetings
• Scheduling and quoting installation and/or custom labor
• Pro Tips
Location: Palo Verde 3
First Group: Monday March 7, 2022 – 4:30pm-6:00pm
Second Group: Wednesday March 9, 2022 – 7:30am-8:50am (next morning)
Total Time: 90 Minutes
Description:
Creating and nurturing a productive culture within an automotive-centric company organization is critical to the business’ success. Just because it’s your passion doesn’t mean treating it like a hobby. Communication, establishing quality-of-work standards for installation, refining a consistency of sales and client service processes and taking advantage of technology allowing the business to scale are all part of developing a blueprint of success. Company culture is key to executing that blueprint.
In this session, attendees learn real-world examples of culture-enhancing implementations in every aspect of the automotive-centric business, whether sales, technical (doing the ‘work’), attracting new employees or motivating and rewarding existing successful staff members. After the other business courses in this track cover the proof-of-concept, marketing, framing your business value proposition and customer acquisition, think of this session as the ongoing methodology to ensure long-term, measured success. Keep clients coming back and keep employees guided, productive and unlikely to leave you!
Topics Covered:
• Leadership by example
• Creating a culture within your organization
• Attracting great employees to your business
• Internal communication – Keys to working smarter
• Effective sales and production meetings
• Scheduling and quoting installation and/or custom labor
• Pro Tips
