MSC Mastertech Training
Sunday - March 3rd 3PM
Location: Theatre Room
MSC / Audiotec Fischer New Product Presentation
Join the Team from MSC and the masterminds from the Audiotec Fischer Germany
mothership for a very special New Product Launch Event for Brax, Helix and Match!
Audiotec Fischer is on a tear right now with some of the most unique, solution-based
product that will make your job more proficient and profitable. Come join us on a
walkthrough of all the new products, including the amazing Helix V Eighteen DSP; an
18-channel amplifier with 20 channel DSP, the ultimate integration amplifier! There are
many surprises to be unleashed at this event, so don’t miss it!
Monday - March 4th 7PM
Location: TBD
Dude…. Why are your amplifiers not bridgeable??
Join the Team from MSC along with the masterminds from the factory in Germany as
we give you an explanation to this often-asked question along with, “if only you guys
had a 5 channel”. Here we will explain the how and why of our amplifier design and
how the new Compose Speaker System range was designed with our amplifiers in
mind! Learn the benefits of designing a speaker for the car, in the car and all the other
proprietary technology in the Audiotec Fisher Eco System. You will leave this training
with a full understanding of our unique system design techniques and how we can
maximize efficiency in your bays and increase the dollars in your pocket!
Tuesday - March 5 th 7PM
Location: Theatre Room
The Trifecta …Helix Compose Flexmount, Fusion 360 and Bambu Labs 3D Printers
Join the MSC Team, along with Helix Compose Product Manager Stefan Elchlepp,
direct from Germany as we teach you simple, effective and repeatable methods to
create your own Flexmount speaker mount. By using only a caliper and angle finder
learn the techniques to recreate the OEM mount in Fusion 360. From measurements to
2D drawings to a complete file, ready for 3D printing in 30 minutes or less! MSC will
also be announcing a new Partnership program, assisting you in acquiring the tools
needed for this new technology! You won’t believe how easy and affordable this is!
Location: Theatre Room
MSC / Audiotec Fischer New Product Presentation
Join the Team from MSC and the masterminds from the Audiotec Fischer Germany
mothership for a very special New Product Launch Event for Brax, Helix and Match!
Audiotec Fischer is on a tear right now with some of the most unique, solution-based
product that will make your job more proficient and profitable. Come join us on a
walkthrough of all the new products, including the amazing Helix V Eighteen DSP; an
18-channel amplifier with 20 channel DSP, the ultimate integration amplifier! There are
many surprises to be unleashed at this event, so don’t miss it!
Monday - March 4th 7PM
Location: TBD
Dude…. Why are your amplifiers not bridgeable??
Join the Team from MSC along with the masterminds from the factory in Germany as
we give you an explanation to this often-asked question along with, “if only you guys
had a 5 channel”. Here we will explain the how and why of our amplifier design and
how the new Compose Speaker System range was designed with our amplifiers in
mind! Learn the benefits of designing a speaker for the car, in the car and all the other
proprietary technology in the Audiotec Fisher Eco System. You will leave this training
with a full understanding of our unique system design techniques and how we can
maximize efficiency in your bays and increase the dollars in your pocket!
Tuesday - March 5 th 7PM
Location: Theatre Room
The Trifecta …Helix Compose Flexmount, Fusion 360 and Bambu Labs 3D Printers
Join the MSC Team, along with Helix Compose Product Manager Stefan Elchlepp,
direct from Germany as we teach you simple, effective and repeatable methods to
create your own Flexmount speaker mount. By using only a caliper and angle finder
learn the techniques to recreate the OEM mount in Fusion 360. From measurements to
2D drawings to a complete file, ready for 3D printing in 30 minutes or less! MSC will
also be announcing a new Partnership program, assisting you in acquiring the tools
needed for this new technology! You won’t believe how easy and affordable this is!
AUDISON TRAINING
Sunday
Location: Mesa Room (Sirren / Crimson)
Audison Tech Day
Spend a day learning Sound, Audio, Tuning, and OEM Integration with Ken Ward of Elettromedia Italy. Live Tune, Live OEM Integration, hands on experience. Audison Dealers Only - please preregister with EM USA or Automobility of Canada. Live Demo on Tesla
Monday
Location: Palo Verde - Room 2
Hertz New Product Training
Mobile, Marine, and Motorcycle – new automotive subwoofers, new car-audio amplifiers, new (award-winning) marine speakers, amplifiers, and source units - and a review of the latest Hertz Sound Packs for Harley! Delivered by Ken Ward of Elettromedia Italy and Chris McNulty of Elettromedia USA.
Tuesday
Location: Delta Building - Room D
Audison New Product Training
New DSP software, new DSP amplifiers, new multichannel amplifiers – delivered by Ken Ward of Elettromedia Italy. Learn how our OEM Integration tools are the most advanced on the market, with your choice of correcting amplitude, phase, and time – OR using iDatalink Maestro interfaces!
Location: Mesa Room (Sirren / Crimson)
Audison Tech Day
Spend a day learning Sound, Audio, Tuning, and OEM Integration with Ken Ward of Elettromedia Italy. Live Tune, Live OEM Integration, hands on experience. Audison Dealers Only - please preregister with EM USA or Automobility of Canada. Live Demo on Tesla
Monday
Location: Palo Verde - Room 2
Hertz New Product Training
Mobile, Marine, and Motorcycle – new automotive subwoofers, new car-audio amplifiers, new (award-winning) marine speakers, amplifiers, and source units - and a review of the latest Hertz Sound Packs for Harley! Delivered by Ken Ward of Elettromedia Italy and Chris McNulty of Elettromedia USA.
Tuesday
Location: Delta Building - Room D
Audison New Product Training
New DSP software, new DSP amplifiers, new multichannel amplifiers – delivered by Ken Ward of Elettromedia Italy. Learn how our OEM Integration tools are the most advanced on the market, with your choice of correcting amplitude, phase, and time – OR using iDatalink Maestro interfaces!
BOB KATZ Q & A - SPONSORED BY AUDIOFROG
Monday – March 4, 7PM – 9 PM
Location: Delta Mariott Ballroom Delta F & G
Ask the Master!
If you’re an audio enthusiast—into mixing and mastering your own content—or an enthusiastic
consumer of great music and great recordings, now is your chance to ask the guy who literally
wrote the book! If you have questions about how playback system design can be optimized to
extract all the nuance from the best recordings available, there’s no better time and no better
forum than this to get your answers. This session is open to all. If you’re attending the High
Fidelity Track, this is a must attend. This will be your opportunity to ask questions about the
presentation and the demos.
Location: Delta Mariott Ballroom Delta F & G
Ask the Master!
If you’re an audio enthusiast—into mixing and mastering your own content—or an enthusiastic
consumer of great music and great recordings, now is your chance to ask the guy who literally
wrote the book! If you have questions about how playback system design can be optimized to
extract all the nuance from the best recordings available, there’s no better time and no better
forum than this to get your answers. This session is open to all. If you’re attending the High
Fidelity Track, this is a must attend. This will be your opportunity to ask questions about the
presentation and the demos.
Focal – Mosconi – Gladen Trainings / ORCA DESIGN Mfg
Monday – March 4, 7PM – 9 PM
Location: Delta Mariott Ballroom Delta B & C
The Future of High-End Audio:
Focal Products Showcase – NICK Wingate
Join us for an exclusive training session that promises to elevate your understanding and expertise in the high-end audio industry. Focal Products, renowned for their unparalleled sound quality and innovative audio solutions, invites retailers, audio enthusiasts, and technology aficionados to delve into the world of superior sound.
Why Attend?
This training session is more than just an event; it's a stepping stone for retailers and enthusiasts to deepen their knowledge of audio technology, discover new products, and learn how to distinguish their offerings in a competitive market. Don't miss this opportunity to enhance your expertise and connect with the pioneers of sound at Focal Products.
Spaces are limited, and interest is high. Ensure your spot by registering now for an evening of innovation, learning, and networking. Join us to experience the pinnacle of audio technology and take your first step towards a more sound future.
Location: Delta Mariott Ballroom Delta B & C
The Future of High-End Audio:
Focal Products Showcase – NICK Wingate
Join us for an exclusive training session that promises to elevate your understanding and expertise in the high-end audio industry. Focal Products, renowned for their unparalleled sound quality and innovative audio solutions, invites retailers, audio enthusiasts, and technology aficionados to delve into the world of superior sound.
- Learn about the unique cone technology that sets Focal Products apart, offering an unmatched audio experience. We'll cover the intricacies of sound reproduction, from the initial note to the final output, ensuring you understand the craftsmanship behind every Focal product.
- Discover what makes Focal's sound distinctive and how our technology can enrich the listening experience for your customers. Our experts will share their knowledge on how to maximize the potential of Focal products in various settings.
- See our Comprehensive Product Range: Get acquainted with our extensive lineup, from the beginnings of music creation to its reproduction and the final product.
- Meet fellow industry professionals, share insights, and explore potential collaborations. This event is not only a learning opportunity but also a chance to connect with like-minded individuals passionate about audio excellence.
- As a retailer, understanding the depth and breadth of Focal's product range can open new avenues for your business. Learn how to leverage Focal's reputation for quality to attract discerning customers and grow your sales.
Why Attend?
This training session is more than just an event; it's a stepping stone for retailers and enthusiasts to deepen their knowledge of audio technology, discover new products, and learn how to distinguish their offerings in a competitive market. Don't miss this opportunity to enhance your expertise and connect with the pioneers of sound at Focal Products.
Spaces are limited, and interest is high. Ensure your spot by registering now for an evening of innovation, learning, and networking. Join us to experience the pinnacle of audio technology and take your first step towards a more sound future.
Focal – Mosconi – Gladen Trainings / ORCA DESIGN Mfg
Tuesday – March 5, 7PM – 9 PM
Location: Palo Verde 2 & 3
Revolutionizing Sound:
Gladen Audio's 3D Printed Future at MasterTech Expo 2024
Dive into the future of audio technology with Gladen Audio during the MasterTech Expo 2024. We're thrilled to showcase our groundbreaking Fit Series products, featuring cutting-edge 3D printing technology that is revolutionizing the retail process.
This is your unique chance to witness the global debut of Gladen's new product series for 2024. Discover firsthand how these innovations will redefine what we expect from audio equipment and how they can benefit you, whether you're an audiophile or a professional in the industry.
Don't miss this opportunity for in-depth learning about each product series. Plus, hear directly from the visionary behind Gladen Audio, Patrick Gladen, who will share insights into the creative process and the technology driving our latest offerings.
Why Attend?
We can't wait to share with you the future of Gladen Audio. See you there!
Location: Palo Verde 2 & 3
Revolutionizing Sound:
Gladen Audio's 3D Printed Future at MasterTech Expo 2024
Dive into the future of audio technology with Gladen Audio during the MasterTech Expo 2024. We're thrilled to showcase our groundbreaking Fit Series products, featuring cutting-edge 3D printing technology that is revolutionizing the retail process.
This is your unique chance to witness the global debut of Gladen's new product series for 2024. Discover firsthand how these innovations will redefine what we expect from audio equipment and how they can benefit you, whether you're an audiophile or a professional in the industry.
Don't miss this opportunity for in-depth learning about each product series. Plus, hear directly from the visionary behind Gladen Audio, Patrick Gladen, who will share insights into the creative process and the technology driving our latest offerings.
Why Attend?
- Be among the first in the world to see Gladen's 2024 product lineup.
- Learn from Patrick, the mastermind behind Gladen Audio, about the future of sound technology.
- Innovative Technology:** Explore how 3D printing is transforming the audio industry.
We can't wait to share with you the future of Gladen Audio. See you there!
GROUND ZERO - SOUNDIGITAL-GAN Trainings / HKI
Monday – March 4, 7PM – 9 PM
Location: Cholla 1 & 2 Ground Zero Car Audio We will break down the Ground Zero Car Audio line up, and how this extensive mix of product can change how your shop operates. Join Jacob Brown and Robert Reilly of Ground Zero USA to learn more about the company and the products you’ve been hearing so much about. |
Wednesday - March 6, 10:00 AM
Location: Delta Mariott Ballroom, Room E SounDigital - GAN In 2016, SounDigital did what no other car audio company had done, and still to this day, is the only. Well, we are doing it again. If you missed it before, join Jacob Brown and Robert Reilly to discuss what makes this new series of amplifiers so special, why it is an exclusive product line for Car Audio retailers, and how to become a member of the elite network of retailers. |
KICKER TRAINING
Monday
Location: Palo Verde #3
Time: 7 PM
Mastering Bass: Unlock the Full Potential of Your Car Audio
Whether you're wondering about the magic behind powerful bass, seeking the perfect spot for your subwoofer, or debating if you even need one, this class is your ultimate guide. Dive deep into the world of subwoofer enclosures, exploring the distinct sounds of infinite baffle, sealed, ported, and bandpass setups. Tailor your sound system to fit your music style and budget with expert insights. Experience the difference firsthand with live demos, and understand the science of frequency wavelengths, vehicle acoustics, and how to outsmart standing waves for flawless bass. Don't just listen to your music—feel it. Join the Kicker Team to learn the top secrets!
Wednesday
Location: Palo Verde #3
Time: 10 AM
Expert Guidance on Speaker Selection and Placement
This course is more than just a learning experience; it's an investment in elevating your audio setup to achieve unparalleled sound quality. Join us on this sonic journey to discover how you can transform your audio experience with the right knowledge and techniques. Enroll now in "Optimizing Audio: Mastering Front Speaker Selection & Placement" and turn the volume up on your audio skills!
Location: Palo Verde #3
Time: 7 PM
Mastering Bass: Unlock the Full Potential of Your Car Audio
Whether you're wondering about the magic behind powerful bass, seeking the perfect spot for your subwoofer, or debating if you even need one, this class is your ultimate guide. Dive deep into the world of subwoofer enclosures, exploring the distinct sounds of infinite baffle, sealed, ported, and bandpass setups. Tailor your sound system to fit your music style and budget with expert insights. Experience the difference firsthand with live demos, and understand the science of frequency wavelengths, vehicle acoustics, and how to outsmart standing waves for flawless bass. Don't just listen to your music—feel it. Join the Kicker Team to learn the top secrets!
Wednesday
Location: Palo Verde #3
Time: 10 AM
Expert Guidance on Speaker Selection and Placement
This course is more than just a learning experience; it's an investment in elevating your audio setup to achieve unparalleled sound quality. Join us on this sonic journey to discover how you can transform your audio experience with the right knowledge and techniques. Enroll now in "Optimizing Audio: Mastering Front Speaker Selection & Placement" and turn the volume up on your audio skills!
- Master the Art of Speaker Placement: Learn the critical do’s and don’ts of front speaker placement. Discover how positioning affects sound quality and how you can achieve the optimal setup for an immersive listening experience. Understand the distinct advantages of coaxial, component, and three-way speakers, and make informed decisions to match your audio application flawlessly.
- Achieve Superior Sound Quality: Explore how different source units influence your system's sound. From all audio formats, understand the impact of various formats and compression types. Experience live demonstrations that unveil how these factors transform audio quality, equipping you with the knowledge to make your system sound its best.
Rockford FosgateTuesday - March 5, 7pm - 9pm
Location: Delta B & C Live Jeep Gladiator Install Watch Rockford Fosgate vehicle application specialists install a full Rockford Fosgate Jeep Gladiator sound system. Featuring the all new 1800-watt plug and play Jeep audio kit, we'll highlight the features and technologies that make this all-in-one audio solution a must have for every aftermarket retailer. So, hang out with us, crack a cold one, and learn first-hand how to maximize your installation time and revenue with every sale. |
JL AUDIO Trainings
Tuesday Night
Session 1: Tuesday at 7:00 PM
Location: Delta Mariott Ballroom, Rooms E & F
Exploring the Three Pillars of Audio and Introducing Expert Assist:
Come join the JL Audio Training Team for an engaging presentation on the Three Pillars of Audio, exploring their visual representation and introducing the innovative Expert Assist feature in TüN® Software. Discover the essential components for exceptional audio performance in a sound system, gain insights into quantifying them effectively, and experience firsthand how Expert Assist streamlines the tuning process with JL Audio DSP products such as the TwK®, VXi and MVi DSP-based amplifiers, making tuning a sound system faster and more efficient than ever before.
Wednesday Morning
Session 2: Wednesday at 10:00 AM
Location: Delta Mariott Ballroom, Rooms E & F
Unlocking Audio Performance through System Design:
Come join the JL Audio Training Team for an enlightening session on system design. Explore topics such as pinpointing the optimal subwoofer position within a vehicle, understanding the advantages of active systems over passive, and wrap up with an overview of the latest offerings in the JL Audio loudspeaker lineup, showcasing some exciting new updates!
Session 1: Tuesday at 7:00 PM
Location: Delta Mariott Ballroom, Rooms E & F
Exploring the Three Pillars of Audio and Introducing Expert Assist:
Come join the JL Audio Training Team for an engaging presentation on the Three Pillars of Audio, exploring their visual representation and introducing the innovative Expert Assist feature in TüN® Software. Discover the essential components for exceptional audio performance in a sound system, gain insights into quantifying them effectively, and experience firsthand how Expert Assist streamlines the tuning process with JL Audio DSP products such as the TwK®, VXi and MVi DSP-based amplifiers, making tuning a sound system faster and more efficient than ever before.
Wednesday Morning
Session 2: Wednesday at 10:00 AM
Location: Delta Mariott Ballroom, Rooms E & F
Unlocking Audio Performance through System Design:
Come join the JL Audio Training Team for an enlightening session on system design. Explore topics such as pinpointing the optimal subwoofer position within a vehicle, understanding the advantages of active systems over passive, and wrap up with an overview of the latest offerings in the JL Audio loudspeaker lineup, showcasing some exciting new updates!
Metra Electronics Training
Tuesday Night
Location: Delta A
and
Wednesday Morning
Location: Cholla 1 & 2
Join our comprehensive training session to enhance your knowledge of cutting-edge automotive electronics, focusing on Heise LED lighting, Axxess’s integration solutions, and Tsunami clean wire kits and accessories.
Heise LED: Interior/Exterior Lighting/Ambient
Explore the world of Heise LED lighting solutions for interior and exterior applications, providing superior illumination and creating ambient atmospheres within and around vehicles. Learn about the diverse range of Heise LED products and their applications in automotive lighting.
Heise Connect App & Controllers
Delve into the functionality and usage of the Heise Connect controller, a key component for dynamic lighting effects. See demos in programming and customizing lighting sequences to elevate the visual appeal of both interior and exterior spaces.
Axxess Integration Solutions
Uncover the secrets of seamlessly adding amplifiers to factory audio systems with Axxess’s integration products. Understand the process of retaining factory amplifiers while upgrading the factory radio, ensuring a harmonious blend of enhanced audio performance and original system integrity.
M.O.S.T. Products
Explore MOST (Media Oriented Systems Transport) products tailored for prestigious brands like Porsche and Mercedes and learn how to integrate them seamlessly into advanced audio and multimedia systems.
Tsunami Clean Wire Kits and Accessories
Immerse yourself in the world of clean wire installations with Tsunami kits and accessories. Understand the features and advantages of all-in-one distribution solutions, ensuring efficient and organized wiring for optimal performance.
Join us for an informative training session that will empower you with the knowledge and skills needed to excel in the rapidly evolving field of automotive electronics. Elevate your expertise and stay ahead in delivering top-notch solutions to your clients.
Location: Delta A
and
Wednesday Morning
Location: Cholla 1 & 2
Join our comprehensive training session to enhance your knowledge of cutting-edge automotive electronics, focusing on Heise LED lighting, Axxess’s integration solutions, and Tsunami clean wire kits and accessories.
Heise LED: Interior/Exterior Lighting/Ambient
Explore the world of Heise LED lighting solutions for interior and exterior applications, providing superior illumination and creating ambient atmospheres within and around vehicles. Learn about the diverse range of Heise LED products and their applications in automotive lighting.
Heise Connect App & Controllers
Delve into the functionality and usage of the Heise Connect controller, a key component for dynamic lighting effects. See demos in programming and customizing lighting sequences to elevate the visual appeal of both interior and exterior spaces.
Axxess Integration Solutions
Uncover the secrets of seamlessly adding amplifiers to factory audio systems with Axxess’s integration products. Understand the process of retaining factory amplifiers while upgrading the factory radio, ensuring a harmonious blend of enhanced audio performance and original system integrity.
M.O.S.T. Products
Explore MOST (Media Oriented Systems Transport) products tailored for prestigious brands like Porsche and Mercedes and learn how to integrate them seamlessly into advanced audio and multimedia systems.
Tsunami Clean Wire Kits and Accessories
Immerse yourself in the world of clean wire installations with Tsunami kits and accessories. Understand the features and advantages of all-in-one distribution solutions, ensuring efficient and organized wiring for optimal performance.
Join us for an informative training session that will empower you with the knowledge and skills needed to excel in the rapidly evolving field of automotive electronics. Elevate your expertise and stay ahead in delivering top-notch solutions to your clients.
WET SOUNDs Training
Tuesday Night
Location: Palo Verde 1
Riding the Legacy: Techniques for Custom Harley Davidson Builds
Get ready to dive into the cutting-edge world of audio innovation with the Wet Sounds R&D team! Join us for an exhilarating discussion on modern design and groundbreaking building techniques that define the future of custom installations. Discover the tools powering our latest creations, including insights into the stellar Harley Davidson Road Glide build showcased at SEMA 2023, and a sneak peek into our upcoming production kit hitting the market. Learn about the incredible journey of our Jeep kit, evolving from last year's Master Tech event prototype to a game-changing production kit this year.
Plus, don't miss out on exploring our newest products designed to supercharge your business efficiency and profitability.
Location: Palo Verde 1
Riding the Legacy: Techniques for Custom Harley Davidson Builds
Get ready to dive into the cutting-edge world of audio innovation with the Wet Sounds R&D team! Join us for an exhilarating discussion on modern design and groundbreaking building techniques that define the future of custom installations. Discover the tools powering our latest creations, including insights into the stellar Harley Davidson Road Glide build showcased at SEMA 2023, and a sneak peek into our upcoming production kit hitting the market. Learn about the incredible journey of our Jeep kit, evolving from last year's Master Tech event prototype to a game-changing production kit this year.
Plus, don't miss out on exploring our newest products designed to supercharge your business efficiency and profitability.
SONY TRAINING
Wednesday
Location: Delta B
Time: 10 AM
An Elevated Standard
In an era where technology constantly evolves, Sony stands at the forefront, not just in innovation but in empowering its partners. We are excited to introduce an exclusive training program designed specifically for authorized Sony retailers. This course, led by our esteemed Global Product Training Manager, aims to elevate your understanding of Sony's cutting-edge products and services, setting a new standard in consumer electronics retailing.
What You Will Learn
Who Should Attend
This course is designed for sales teams, product managers, and staff of authorized Sony retailers who are committed to excellence in customer service and wish to deepen their product knowledge of Sony's latest innovations.
Location: Delta B
Time: 10 AM
An Elevated Standard
In an era where technology constantly evolves, Sony stands at the forefront, not just in innovation but in empowering its partners. We are excited to introduce an exclusive training program designed specifically for authorized Sony retailers. This course, led by our esteemed Global Product Training Manager, aims to elevate your understanding of Sony's cutting-edge products and services, setting a new standard in consumer electronics retailing.
What You Will Learn
- Sony's Vision and Retailer Benefits: Start with an in-depth look at Sony's mission in the technology landscape and how being an authorized Sony retailer sets you apart in the competitive market.
- Introduction to Sony Mobile ES Products: Discover the latest lineup of Sony Mobile ES products. From unparalleled sound quality to advanced connectivity, learn how these products can enhance the audio experience for every customer.
- Deep Dive into the XAV-AX8500 Source Unit: Get an exclusive first look at the innovative features of the new XAV-AX8500 source unit. Understand the technology behind its superior performance and how it redefines the in-car audio experience.
- Hands-On Product Demonstrations: Experience Sony's newest offerings firsthand through guided product demonstrations. Learn how to showcase these features to customers, ensuring they fully understand the value of their purchase.
- Sales Strategies and Best Practices: Equip yourself with proven sales techniques and best practices tailored to Sony products. Enhance your sales approach to meet the needs of tech-savvy consumers and maximize your sales potential.
Who Should Attend
This course is designed for sales teams, product managers, and staff of authorized Sony retailers who are committed to excellence in customer service and wish to deepen their product knowledge of Sony's latest innovations.