Session 1
Course Name: Luxury Marketing
Instructor: TBD
Course Details
Learn about creating demand in the exotic sport and luxury automotive market segment. From client acquisition to the retention of these clients, something far different than traditional marketing strategies are necessary. Larry will present important elements required in building a fruitful relationship within this sector of the automotive world. These business development ideas and tips can launch your specialty business into a new stratosphere of high net-worth clientele and exceptional profitability.
• Proven strategies to tap into the high-end market
• Client Accusation & Retention
• Building a solid relationship with your clients
• Tips to launch your specialty business
• Effectively Managing Projects
Course Name: Luxury Marketing
Instructor: TBD
Course Details
Learn about creating demand in the exotic sport and luxury automotive market segment. From client acquisition to the retention of these clients, something far different than traditional marketing strategies are necessary. Larry will present important elements required in building a fruitful relationship within this sector of the automotive world. These business development ideas and tips can launch your specialty business into a new stratosphere of high net-worth clientele and exceptional profitability.
• Proven strategies to tap into the high-end market
• Client Accusation & Retention
• Building a solid relationship with your clients
• Tips to launch your specialty business
• Effectively Managing Projects
Session 2
Course Name: Real World Sales Process
Instructor: TBD
Course Details
This course offers a number of sales tips that relate to client behaviors, what suggestions and recommendations you make, the navigation of the whole sales process and many pro tips that can be repeatable and reliably used time and time again on the sales floor, or through other means of client communication.
• 5 P's of Selling Professionally
• The real keys of effective sales advocacy
• Persuasion vs Facilitation
• Navigating your client's decision-making process
• The Four Steps of a Sale
Course Name: Real World Sales Process
Instructor: TBD
Course Details
This course offers a number of sales tips that relate to client behaviors, what suggestions and recommendations you make, the navigation of the whole sales process and many pro tips that can be repeatable and reliably used time and time again on the sales floor, or through other means of client communication.
• 5 P's of Selling Professionally
• The real keys of effective sales advocacy
• Persuasion vs Facilitation
• Navigating your client's decision-making process
• The Four Steps of a Sale
Session 3
Course Name: Audio System Design
Instructor: TBD
Course Details
Master the fundamentals of sales, from understanding the customer's needs to overcoming objections with a solid understanding of car audio system designs that make clients happy. Learn how sometimes the simple approach to system design often produces excellent results and eliminates unnecessary complicated problems the technician has to solve before delivery of the vehicle. Learn the ins and outs of system design, from speaker placement and component compatibility to the installation details that can affect the sound system's performance. Learn about how the attachment of equipment at particular price points that fits the design criteria can elevate the ticket. These strategies can be applied to any vehicle, which will be discussed throughout the session.
• Price versus Sound
• Simple Systems always win
• Examples vehicle types
• Production High-End
• How to sell more expensive gear
Course Name: Audio System Design
Instructor: TBD
Course Details
Master the fundamentals of sales, from understanding the customer's needs to overcoming objections with a solid understanding of car audio system designs that make clients happy. Learn how sometimes the simple approach to system design often produces excellent results and eliminates unnecessary complicated problems the technician has to solve before delivery of the vehicle. Learn the ins and outs of system design, from speaker placement and component compatibility to the installation details that can affect the sound system's performance. Learn about how the attachment of equipment at particular price points that fits the design criteria can elevate the ticket. These strategies can be applied to any vehicle, which will be discussed throughout the session.
• Price versus Sound
• Simple Systems always win
• Examples vehicle types
• Production High-End
• How to sell more expensive gear
Session 4
Course Name: Delivery & Post Sales Process
Instructor: TBD
Course Details
Grow your business by building lasting relationships with your customers, with strategies for customer retention and referrals, and a focus on excellent delivery and post-sales service. The delivery of a finished installation and the after-the-sale follow up are the things in which the client is most involved and invested in, so it’s important to get it right. This course presents many strategies to execute these client-focused objectives with precision on a day-to-day basis. Watch your clientele be pleased, encourage them to provide a positive review online and do the follow up work to ensure they’re pleased with the purchase and enjoying it fully.
• The art of delivering the vehicle
• Build a solid relationship with your clients
• The power of social media
• Follow up - Referral program
• Customer care follow up
Course Name: Delivery & Post Sales Process
Instructor: TBD
Course Details
Grow your business by building lasting relationships with your customers, with strategies for customer retention and referrals, and a focus on excellent delivery and post-sales service. The delivery of a finished installation and the after-the-sale follow up are the things in which the client is most involved and invested in, so it’s important to get it right. This course presents many strategies to execute these client-focused objectives with precision on a day-to-day basis. Watch your clientele be pleased, encourage them to provide a positive review online and do the follow up work to ensure they’re pleased with the purchase and enjoying it fully.
• The art of delivering the vehicle
• Build a solid relationship with your clients
• The power of social media
• Follow up - Referral program
• Customer care follow up