BLOCK 1
MORNING WORKSHOPS
|
|
|
|
BLOCK 2 - afternoon
AFTERNOON WORKSHOPS
|
|
|
|
Luxury Marketing - Marketing to Exclusive Clientele
Instructor: Larry Penn
Instructor: Larry Penn
Learn about creating demand in the exotic sport and luxury automotive market segment. From client acquisition to the retention of these clients, something far different than traditional marketing strategies are necessary. Larry will be joined by a guest presenter from the luxury automotive space to present important elements required in building a fruitful relationship within this sector of the automotive world. These business development ideas and tips can launch your specialty business into a new stratosphere of high net-worth clientele and exceptional profitability.
What you will learn
- Luxury Marketing
- Business Development through Specialization
- Effectively Managing Projects
- Pro Tips
The Four Steps of a Sales
Instructor: Ken Ward
Instructor: Ken Ward
While few of us may be full-time salespeople, many of us need to make sales to make our business work. At the same time, we have to sleep at night, not compromise our ethics to make a buck. Learn the three key elements of any sales job - knowing our stuff, knowing our company's workings, and understanding how people reach decisions. Learn Ken's Four Steps model to sustainable selling.
What you will learn
- 5 P's of Selling Professionally
- The real keys of effective sales advocacy
- Persuasion vs Facilitation
- Navigating your client's decision-making process
- The Four Steps of a Sale
Description
Instructor: Rommel Medina
Instructor: Rommel Medina
In this session participants learn the fundamentals of using Audrino-based programmable microcontrollers to create multi-layer embedded commands that provide outputs to effect everything from lighting to other switching applications that add interest in a custom automotive interior. Unlike a simple on/off switch, microcontrollers can monitor various inputs to change the state of output responses in timing, voltage, frequency and more based on specific conditions (such as door open/closed, vehicle moving/still, temperature of cabin, battery voltage, etc.). Imagine having a ‘smart’ control of electronics you add into the vehicle so things are truly personalized and custom to the client’s wishes. If you thought relays were cool, wait until you jump into microcontrollers.
What you will learn
- What a microcontroller does
- Coding an Audrino-based microcontroller
- Compiling, looping and coding statements (//, /*, */)
- Handling errors –checking your code commands
- Use cases and creative applications in automotive
- Pro Tips to minimize the learning curve
Description
Instructors: Justin Kush & Phil Cantu
Instructors: Justin Kush & Phil Cantu
Check out new ideas for accent lighting in multiple colors and panel layers to add dimension to your designs. See aluminum, plastics and even mesh fabrics used in creative ways as panel inserts or visual cues that tie into the vehicle interior theme. This session is full of Pro Tips throughout, including many of the important materials used in the process of fabricating these creations! This also ties in how to add even more interest using the previous session’s Audrino-based controls to add ‘smart’ behavior and personality to your lighting projects!
What you will learn
|
|
Description
Instructor: Levi Green
Instructor: Levi Green
In this Metal Craft 1.0 session, learn about metal patterns, shaping, shrinking/stretching, planishing (smoothing) and other tasks related to hot rod and custom vehicle fabrication. Presenter and metal craft expert Levi Green of Hammer Fab takes attendees on a journey of crafting custom metalwork from flat sheets and round or bar stock into one-off creations that make the basis of a high-profile vehicle build.
What you will learn
|
|
Description
Instructor: Levi Green
Instructor: Levi Green
In this Metal Craft 2.0 session, learn all about TIG welding as the individual metal parts of a high-end vehicle build come together to create a singular custom project. Presenter and metal craft expert Levi Green of Hammer Fab covers the TIG welding essentials, including fundamental techniques, materials and supplies you'll need as well as machine setup. Applications to include primarily thin sheet metals (steel, aluminum, stainless and titanium). Finishing techniques are also covered and Levi shows how the untrained eye will not detect any welding or sheet metal repair has ever been done.
What you will learn
|
|
Description
Instructor: Chris Adams
Instructor: Chris Adams
Learn the ranges of CNC Lasers that best suit what you want to do, whether just starting out or looking to take it to a next level. Understand the material thickness, laser power and how to best utilize the outcome for the materials you're cutting or etching. Learn about additional laser machine considerations like power requirements, work area ventilation and more. Get up to speed quickly and confidently on CNC Routers! Lots of extra helpful Pro Tips on what's important to consider when getting started!
What you will learn
|
|
Description
Instructor: Cody Smith
Instructor: Cody Smith
Learn the ranges of CNC Routers that best suit your own plans for implementation and production capacity. Learn about additional elements like tool changers, vacuum clamping and dust evacuation, power requirements, work area ventilation and more. Get up to speed quickly and confidently on CNC Routers! Lots of extra helpful Pro Tips on what's important to consider when getting started!
What you will learn
|
|
Building a Winning Team
Instructor: Bryan Schmitt
Instructor: Bryan Schmitt
Company Culture enables meaningful Employee Engagement, a cornerstone of a winning sales and installation teams! Engaged employees are motivated, have better communication that flows easily between departments. Informed and clear staff communication promotes organic Sales that move through the Install Bay with maximum efficiency!
Uncover our proven Road Map and Strategies to develop and maintain a strong company culture. Employers must recognize the need to elevate their approach to attract and retain top talent. Learn new compensation trends, regulations, overtime and paid time off ideas. Find expanded ways to show employee appreciation and reward successful team-oriented outcomes. Discover the best places and tactics to identify qualified applicants. A retailer’s Appearance, Culture and Installation Areas are factors that influence a company’s ability to hire, motivate and engage employees. Hire and retain top talent in the marketplace with our Building a Winning Team Seminar!
Uncover our proven Road Map and Strategies to develop and maintain a strong company culture. Employers must recognize the need to elevate their approach to attract and retain top talent. Learn new compensation trends, regulations, overtime and paid time off ideas. Find expanded ways to show employee appreciation and reward successful team-oriented outcomes. Discover the best places and tactics to identify qualified applicants. A retailer’s Appearance, Culture and Installation Areas are factors that influence a company’s ability to hire, motivate and engage employees. Hire and retain top talent in the marketplace with our Building a Winning Team Seminar!
Professional Process
Instructor: John Schwartz
Instructor: John Schwartz
What does your brand say about you? What are customers saying when you’re not in the room? This course is designed to stimulate the discovery of the often overlooked “Art” of curating culture, community and identity.
Understanding the power behind branding allows you to strategically story board how your message is perceived. In this session, we will framework the initial steps of developing a brand identity. We will also share proven techniques on how to simplify your brand and how to effectively message websites, collateral and social media. Optimizing your branding strategy allows you to transform the way to talk about who you are, what you do and the value you bring.
Understanding the power behind branding allows you to strategically story board how your message is perceived. In this session, we will framework the initial steps of developing a brand identity. We will also share proven techniques on how to simplify your brand and how to effectively message websites, collateral and social media. Optimizing your branding strategy allows you to transform the way to talk about who you are, what you do and the value you bring.
What you will learn
|
Professional Process
Instructor: Doug Reed
Instructor: Doug Reed
Description
Fundamental electrical concepts and electronic components are a critical foundation to gaining expertise in designing, installing and troubleshooting vehicle electrical systems. This course is ideal for those who don't consider themselves wiring experts, but wish to learn critical skills to improve. The cornerstone of all electrical concepts including Voltage, Resistance and Current are covered; more importantly how they relate to one another and what it means to the technician. Definitions and functions of important electrical components used regularly in aftermarket installations and ground up builds will follow with a focus on relays, how they work and how they are used in everyday applications.
What you will learn
|
|
|
|
Remote Starters: Step-By-Step Remote Start and Security Installation Process
Instructor: Doug Reed
Instructor: Doug Reed
Description
Aftermarket remote start and vehicle security systems are a fantastic profit center if done well.The efficient chronological order of operations for expert installation is covered in a step-by-step format. This includes vehicle characteristic verification, product selection, firmware flashing, install guide retrieval, component location and identification, wire verification and basic circuit definitions. The interactive sessions also covers troubleshooting of common configuration and installation issues.
What you will learn
|
|
Instructor: Chris McClintock
Description
In this session you’ll get up to speed on the fundamentals of upholstery elements that require stitching using sewing machines to create seams and join patterned sections for a highly custom look. Starting with a design, you’ll learn how to section a given panel with either seams or other break points to move between materials (leather to leather, leather to carpet, etc.) and how the panel fastens to the vehicle. Learn how to implement a seam into a complex panel to ease the wrapping step, while also adding visual interest. Instructors guide you step-by-step through the parts and operation of the single-needle walking foot sewing machine, as well as many of the industry-standard upholstery hand tools used by professional trimmers. Discover even more important Pro Tips that experienced master upholstery professionals use every day.
What you will learn
|
|
Instructor: Chris McClintock
Description
In the second segment, the instructors offer even more examples of using of seam styles (standard, reinforced, welted, French, pleats, diamonds, etc.) as well as more complex areas of upholstery that require shaping foam, integrating decorative elements (rivets, buttons, etched plates, stitched logos, etc.). You will also learn about different materials and how they apply to the patterning, gapping and stitching processes dependingonyour chosen outcome/style. Leather sews differently than vinyl and many vinyl types can also be very different. Carpet, tweed, plaid and other fabrics are also materials with their own considerations when sewing. Instructors cover how to use similar techniques in the upholstery process to broaden the range of custom looks you can offer to clientele in the finished work without reinventing the wheel each time. Peek behind the curtainand review examples of special custom interior builds and break down how each element was designed and executed to make a cohesive interior design come together.
What you will learn
|
|
Radar / Laser Technology
Instructors: Brady Siebert, Matt Schaeffer, Chris Van Ry
Instructors: Brady Siebert, Matt Schaeffer, Chris Van Ry
Performance and exotic vehicle owners see investment in speed detection defense as a hedge on insurance premiums. If they can prevent speeding tickets, the investment of a custom-installed (CI) radar/laser defense system makes sense. Learn the facts about the speed detection technologies used by law enforcement and the aftermarket countermeasures. Understand how to bring this profit center into your installation services mix and gain a new echelon of clientele.
What you will learn
- What is Radar and Lidar (aka Laser)?
- What are speed detection and defense countermeasures?
- Legality in the USA and Canada
- Parts of an installed detection and defense system
- Clientele and vehicles in this market
- Pro Tips for selling the work
Radar / Laser Technology
Instructors: Tom Miller, Matt Schaeffer, Chris Van Ry, Dooyee Jay
Instructors: Tom Miller, Matt Schaeffer, Chris Van Ry, Dooyee Jay
This session covers specific need-to-know information on fitting the custom installation (CI) radar/laser systems. Remote-mounted sensor placement is critical, and this session explores numerous creative implementations to camouflage sensors in or behind the vehicle’s body panels, grilles and other exterior features. Learn about the options for alerts and displays in the interior cabin to blend with the existing OEM style. Leave this session with confidence on entering (or elevating your approach to) the profitability within the CI radar/laser market segment.
What you will learn
- Vehicle disassembly considerations for wired CI systems
- Key considerations for effective remote-mounted sensor placement
- Considerations for existing OEM parking/proximity sensors
- Custom installation applications for CI sensors
- Custom installation applications for CI controllers/alerts
